From vintage sitting to modern life

Do you sometimes get a little nostalgic? We do. That’s why we created STRANDMON wing chair. Its design is inspired by an IKEA chair from the 50’s called MK – a favourite of the IKEA founder, Ingvar Kamprad. It was even on the cover of our first catalogue. But how could it be refreshed and adapted to today’s demands? Well, we found a few ways…

Like the quality. Back in the 50’s, most people used chairs just to sit in. Nowadays, we curl up in our chairs, drape our legs over armrests and eat where we sit. We put higher demands on our furniture. Our product developer Ulf Engström explains what STRANDMON has to put up with. “It’s tested to make sure it can take a person that sits and gets up at least 50,000 times. That’s the same as sitting and getting up once a day for 136 years.”

Now in bits and pieces

The aim was to create a comfortable and high quality chair that was a real bargain. For example, Ulf and his colleagues decided to put it in a flat pack. “It has made it possible to have a lower price and reduce emissions during transportation, explains Ulf. The flat pack will also make bringing home STRANDMON a whole lot easier, especially for everyone who doesn’t have a car that can fit a pre-assembled wing chair.

Some things never change

The wing chair perhaps had its golden era long ago, but who knows, it might be considered a must-have in people's homes once again. “People have changed the way they live since the 50's, but the need for affordable quality furniture is still the same. I think that is one of the reasons to why STRANDMON is so popular,” says Ulf. The flat pack and the lower price, together with new colours and patterns, will definitely make it easier for more people to find the right spot for STRANDMON in their home. And – of course – experience some well-deserved comfort.