Privacy policy

Please read this privacy policy carefully so that you can see why and how we collect data from you and how we will use it.


When do we collect your personal information?
We would really like to send you details about our products, services, offers and promotions but we will only do so, if you tell us that you are happy to receive this information. We will also use your personal information when you buy products and services from us. This is only so that we can complete your order, but we won’t use your personal information for marketing purposes, unless you tell us this is ok. 

Please remember that you allow us to use your personal information when you use our in-store WiFi, our website or mobile app. All of the information you give to us is confidential. We will only use your information in the way we tell you in this policy.


What personal information do you give us?
You may provide us with your: name, address, date of birth, payment address, delivery address, financial information including your credit or debit card or other payment information you provide when filling in forms on our website or when corresponding with us by phone or email; your purchase history of IKEA products and services and any information you decide to share with us.


What personal information do we give to third parties?
Your privacy is important to us and therefore we will never sell or disclose your personal information to a third party to be used for other purposes than described in this policy. We may give your personal information to our trusted service partners for delivering services to you. For instance, for the purposes of marketing, finance, advertising, processing payment, delivery and other in-store and out-store services.

To prevent fraud or other criminal activity and to make sure your information is accurate, we may pass on the information we have about you to other companies, retailers, financial organisations or other organisations specialising in the prevention of fraud and crime. We are sometimes obligated to disclose the information we have about customers to law enforcement agencies where an allegation has been made of suspected criminal activity. We may also purchase services and data from agencies to verify the contact details and personal information you have provided to us. We will make sure that your personal information is protected when it is sent outside of the IKEA Group. We make sure our trusted service partners keep your personal information safe.


What do we do with the personal information you provide to us?

To carry out marketing activities and optimise the customer browsing experience. We may use your personal data for several marketing purposes. For instance:

We may use the information we collect from you to analyse. This allows us in the future to provide a browsing experience which is relevant to you and ensures that we provide you with marketing materials which are relevant to your needs and tastes;

To show you products and services during your browse time which appear relevant from the information we have about you. This can include using the data you provide for statistical purposes and analysing how we can improve the services, products or website for you;

To contact you about the experience you have had with IKEA so that we can find out about what we are doing well and what we can improve on;

To respond to any experiences, you have had with us. For instance, you may have asked us questions on our social networking sites and we may reply to you;

To improve the IKEA website and to ensure that the content is secure, presented in the best manner for you and your computer or mobile device.

Where is your personal information stored?
We keep the personal information we collect about you only in secure environments. Your personal information is protected from unauthorised access, disclosure, use, alteration or destruction by any organisation or individuals. Some countries outside of the European Economic Area have laws and policies which do not guarantee the same protections as within the European Economic Area. Where your personal information is transferred outside of the European Economic Area we make sure that your personal information is protected in the same way as if it were here and we take all reasonably necessary steps to ensure that the data is kept private and held securely.


We use CCTV in our stores for the purposes of safety and crime detection and monitoring. We only store the information collected by CCTV for a period of time which allows us to assist regulatory bodies and law enforcement agencies. This information is kept in secure environments, and access is restricted to qualified security personnel.


Do you link to other websites?
Our website may contain links to and from third party websites. These websites have their own privacy policies. If you follow a link to any of these websites, please make sure that you read their privacy policies before you submit any information to these websites. We do not accept any responsibility or liability for their policies.


No longer wish to be contacted for marketing purposes?
If you do not wish to be contacted about our products or services, you can unsubscribe.