We constantly ask: is there a better way? That’s how the IKEA home furnishings offer remains unique and how we try to make an everyday life better for the many people.
“To create a better everyday life for the many people”, this is the IKEA vision. Our business idea is “to offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.
We work hard to achieve quality at affordable prices for our customers through optimising our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business.
The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value – always with sustainability in mind.
The IKEA Concept exists in every part of our company, from design, sourcing, packing and distributing through to our business model. Our aim is to help more people live a better life at home.
The IKEA name combines the initials of IKEA founder, Ingvar Kamprad, (IK) with the first letters from the names of the farm and village where he grew up – Elmtaryd and Agunnaryd (EA). The IKEA logo has hardly changed during the company’s history and the 1967 version remains a consistent symbol of the IKEA business.
IKEA customers play an important role in what we call our democratic design process: we do our part, you do your part, together we save money. Customers get involved in many ways – assembling flat-pack products (first used over 60 years ago for the LÖVET table), having a climate positive approach at home and giving us feedback – are just a few.
The IKEA product range is wide in several ways. Firstly, it is diverse in function: you'll find everything you need to furnish your home, from plants and living room furnishings to toys and whole kitchens. Secondly, it is diverse in style. The romantic at heart will find just as much as the minimalist. And finally, by being coordinated, the range is wide in function and style at the same time, and at all times. No matter which style you prefer, there is something for everyone.
Anybody can make a good quality product for a high price, or a poor quality product for a low price. But to make good products at low prices, you need to develop methods that are both cost-efficient and innovative. That is why at IKEA we approach things a little differently.
All the IKEA products in the store are supported by price and product information that makes it easy for visitors to serve themselves. Customer involvement contributes to low prices.
Together we save money!
The LAMPAN was created from the fundamental idea that it is possible to combine an extremely low price with beautiful design and high quality. With the low price in mind, our designers began by reviewing the whole production process, including materials used, logistics and labour and transport costs. The outcome was a successful new packing method where the lampshade could be used as a bucket for the lamp base.
One IKEA product developer decided to use a door as a table top when he toured a door factory that used board-on-frame construction layering of sheets of wood over a honeycomb core that gives a strong, light weight structure with a minimal wood content. This type of construction is cost-efficient and environmentally friendly, and is used today in IKEA products, such as the LACK table from 1980.